Bulk message

Bulk messaging is the dissemination of large numbers of messages for delivery to E.D.A messenger software. It is used by media companies, banks and other enterprises and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

A bulk message is a message that is sent from a single WhatsApp Business user to multiple phone numbers at the same time. All receivers of the message will see it coming in as a private message. WhatsApp bulk messaging first was a consumer-only feature, but it’s now also available for businesses. For businesses, this means they can now also use WhatsApp for outbound marketing activities.